MLL Telecom: Brand development
July 28th, 2010 | Brand development, MLL Telecom
Having rebranded MLL we needed a vehicle to convey the intangible strengths the brand stood for.
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With several major product launches – such as Leaf, Nissan’s electric car, Juke, a small crossover and March, the replacement for Micra – all happening within a few months, Nissan needed a rock-solid communication programme with their 186 dealers around the UK.
1st Objective developed a regular, weekly, electronic email, backed by a website, that grew over the weeks into a resource that dealers could draw on.
It allowed Nissan to drip feed product information rather than swamp them, and to slowly raise excitement and expectation that could easily be cascaded by dealer principals to their sales teams. Read the rest of this entry »
July 28th, 2010 | Brand development, MLL Telecom
Having rebranded MLL we needed a vehicle to convey the intangible strengths the brand stood for.
July 21st, 2010 | Brand development, Channel marketing, Electronic Direct Mail, Nissan
Juke, Nissan's new baby crossover
Nissan HQ used the email we developed – The Insider – to communicate with senior managers in their dealer network.
Content mix changed week-by-week, but it was the natural home for updates on upcoming product.
One of the big launches we were involved with was Juke, the baby brother to their highly successful crossover, Qashqai.
We timed dispatch of The Insider to match global embargo deadlines for release.
It meant that The Insider got the news to the guys at the sharp end first, ahead of the motoring press and showroom visitors, and went some way to reinstating the dealerships in terms of newsworthiness.
July 21st, 2010 | Brand development, Clients, Search engine optimisation, Web design, a&o Systems and Services
Two new sites – developed for a&o Systems and Services – have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look.
Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers.
You can view these new sites here at a&o Systems and a&o Services
July 21st, 2010 | Clients, Electronic Direct Mail, Key account marketing, Lead generation, a&o Systems and Services
Kevin Flynn, General Manager at a&o Systems
Our new thought leadership piece for client a&o Systems is a departure from their usual approach.
New Systems boss Kevin Flynn wanted to challenge the audience with a more opinionated piece while introducing some key members of the team.
The opening and click through stats – so far – show that it’s working.
Click the link to read the articles in full a&oBusinessAdvantage
July 19th, 2010 | Advertising, Brand development, Fujitsu Siemens
Our messaging platform, based on innovation, reliability and security, was represented by a character called Susie. While the reason for her name was never overtly communicated outside the company, within Fujitsu Siemens Computers she became the holdfast for internal communications helping bond the newly formed company together.
Susie was made up from the last two letters of Fujitsu and the first three of Siemens. This was an in-joke that was shared among the employees of both companies, helping bring them closer together.
July 7th, 2010 | Brand development, Corporate identity, Vistavega Pictures
Our designs for digital cinema company Vistavega were great fun to do. We can’t wait to see the animated versions.
July 7th, 2010 | Advertising, Brand development, Corporate identity, Stratus Computers
Stratus make fault-tolerant servers giving a minimum of 99.999% availability.
Their initial – and phenomenal growth – in sectors where zero downtime computer support is mission critical for the success of the enterprise, such as share trading and mobile telco.
July 7th, 2010 | Advertising, Brand development, Corporate identity, ICI Paints
ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, see as the industry’s premium quality, premium priced brand.
July 7th, 2010 | Brand development, Consultancy, Corporate identity, Electronic Direct Mail, Literature, Novium, Web design
Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.
“1st Objective rapidly became part of the management team, helping shape our strategy and deliver on the MBO. Their contribution was outstanding.”
Steve Bailey, Managing Director, Asyst
a&o Systems and Services 
BT Wholesale 
London School of Business & Finance 
MLL Telecom 
Nissan 
Nokia 
