BackgroundChecking.com: Branding
July 7th, 2010 | BackgroundChecking.com, Brand development
Start-up to successful company sale and zero to £1.8m turnover in just three years, on a restricted budget, no problem!
Background checking is the business of pre-employment verification for qualifications, work history and references. Global events such as 9/11 and local tragedies such as Soham were to raise the profile of background checking’s importance.
Our marketing revolved around turning what was initially seen a distress purchase into one of good employment practice and an issue for corporate governance and compliance.
We advised changing the original company name to BackgroundChecking.com, a company asset that became one of the big attractions for potential investors.
1st Objective consulted in exchange for an equity stake and formed one half of a sales and marketing team that got the business off the ground and steered it securely to its ultimate sell-off.


a&o Systems and Services
BT Wholesale
Infiniti
MLL Telecom
Nissan
Nokia 



