1st Objective have just completed the first six months of a communication project for Nissan’s 186 franchised dealers. This meant the establishment of an outbound communications channel for greater collaboration between NMGB and its distribution channel.

We chose a weekly HTML email linking to a website that contained video and interactive content, a structure that was easily cascaded to sales teams, and onwardly to customers and prospects.

At the end of these first two quarters of activity Nissan has gained a closer and more trustful relationship with their dealer management, with increased morale and the start of friendly regional competition.

There is now greatly improved shared pride and enthusiasm for both brand and product at dealer level