This ad was created for a Global Telco Summit and shows that the thrust of Nokia’s advertising is aimed at a young and mobile audience, even if the targets in this case are telco professionals.

Nokia’s relentless search for new – and youthful – handset customers and retention of existing users leads them in the direction of sports sponsorship. 1st Objective has worked on several campaigns for international snowboarding events and their environmental initiative Leave No Trace.