1st Objective optimises marketing for your sales objectives.

Our success with other customers is in the practical application of marketing services to ultimately support sales, adding value by creating environments where sales can flourish. You can rely on our experience, gravitas and continuous questioning of the brief to always bring you this value.

We take a consultative approach when developing and planning. This means charging you for our time and then charging a cost-plus fee on the third party services we order on your behalf. It means that we separate out the strategic elements from the deliverables and ensure that those deliverables remain competitively priced. The advantage for you is that we remain agnostic in our recommendations and get you the biggest return for your investment.

Our suppliers are established businesses that we have worked with for years.
We are open about our relationships, allowing direct access – if you wish it – to the people that work on your account on a daily basis. Reassuringly our close working relationships – and the motivations to continue our track record of success – mean that we collaborate to give even greater value – one that raises your competitive edge while improving your bottom line.

Every day of our City tour we’ll be giving away the chance to win a superb lunch for two at Michelin-starred Rhodes 24.

Get down to Broadgate Circle on Monday, 14 March or Tuesday, 15 March and Canary Wharf on Wednesday, 16 March, Thursday, 17 March or Friday, 18 March.

Visit www.DriveInfiniti.co.uk for more details and terms and conditions.

Our roadshow for Infiniti is only 5 days old but already a big hit.

Here are the numbers so far…

559 text entries of which 56% then entered the competition via a mobile device on the dedicated mobile optimised website. 1157 unique visitors to DriveInfiniti.co.uk since launch. 620 competition entries to win an FX – with fuel – for a month. 9,250 leaflets individually handed out. 15 strong leads made through street teams. 5 days of rolling roadshow in Central London. 4 business parks pre-sold and visited. 675,000 (conservative est.) rolling roadshow reach. 17,350 (est.) office park reach. 85% target consumers reached. 56 followers on Twitter including leading motor journalist Andy Enright, Infiniti UK, TrendLuxury and Tiny F1 etc Daily news postings have been re-Tweeted by these making the total audience in the thousands. 565 downloads of the press release….phew!

Infiniti cars were the talk of the town this week as !st Objective’s  roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing.

The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events offering residents of London and surrounding areas an exclusive chance to win ownership of the iconic FX for one month, including fuel. Entry is via the website www.driveinfiniti.co.uk or by texting ‘infiniti’ to 60070.

From 14th to 18th March, a stunning range of Infiniti models are going on display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.

All visitors will get the chance to win an FX for one month, including fuel, and there are daily prizes of lunch for two at Rhodes 24.

Enter the competition by visiting www.driveinfiniti.co.uk or text the word ‘infiniti’ to 60070.

You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info