Three days of experiential activity, taking Infiniti cars to Broadgate Circle in the City of London, has resulted in 125 test drive requests. To put this in context, if a third of those test drives were to convert into sales, then we would be looking at over £2m in sales of new cars.

To view the campaign site click here

Day one in the five day run-up – of Infiniti’s return to Broadgate Circle – and already we’ve received 32 requests for test drives.

A combination of email marketing to a carefully chosen list – developed from our previous roadshow activity for Infiniti – outbound texts and good old-fashioned handout leaflets means that, by the time the roadshow hits the City, awareness will be high.

Get down to Broadgate Circle on 12-14 July and experience Infiniti for yourself, enter the competition to win a luxury break for two and pick up a goodie bag.

For more go to the dedicated campaign website 1st Objective created for Infiniti at  www.DriveInfiniti.co.uk