Three days of experiential activity, taking Infiniti cars to Broadgate Circle in the City of London, has resulted in 125 test drive requests. To put this in context, if a third of those test drives were to convert into sales, then we would be looking at over £2m in sales of new cars.

To view the campaign site click here

Day one in the five day run-up – of Infiniti’s return to Broadgate Circle – and already we’ve received 32 requests for test drives.

A combination of email marketing to a carefully chosen list – developed from our previous roadshow activity for Infiniti – outbound texts and good old-fashioned handout leaflets means that, by the time the roadshow hits the City, awareness will be high.

Get down to Broadgate Circle on 12-14 July and experience Infiniti for yourself, enter the competition to win a luxury break for two and pick up a goodie bag.

For more go to the dedicated campaign website 1st Objective created for Infiniti at  www.DriveInfiniti.co.uk

Infiniti cars were the talk of the town this week as !st Objective’s  roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing.

The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events offering residents of London and surrounding areas an exclusive chance to win ownership of the iconic FX for one month, including fuel. Entry is via the website www.driveinfiniti.co.uk or by texting ‘infiniti’ to 60070.

From 14th to 18th March, a stunning range of Infiniti models are going on display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.

All visitors will get the chance to win an FX for one month, including fuel, and there are daily prizes of lunch for two at Rhodes 24.

Enter the competition by visiting www.driveinfiniti.co.uk or text the word ‘infiniti’ to 60070.

You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info

We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel.

Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in the UK.

During the roadshow, there will also be daily opportunities to win lunch for two at the acclaimed Rhodes 24 restaurant , as well as goodie-bag giveaways.

From Monday 28^th February to Friday 4^th March, a five-car convoy of Infiniti’s flagship FX  model, in stylish white and black, will be rolling out into central London’s main business districts, as well as major office sites in surrounding counties.

This will be followed up with a five-day display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14^th March and Tuesday 15^th March, before moving to Canary Wharf from Wednesday 16^th March to Friday 18^th March.

Paul Atkinson, Managing Director of Infiniti brand partner Rymco UK Ltd, said: ‘Despite its high profile internationally, Infiniti is still a relatively new name in this country. We’re therefore very keen to introduce more people to Infiniti, and nothing speaks more highly for the brand than the cars themselves. That’s why we have asked 1^st Objective to organise this series of events to let people experience the cars up close.’