1stobjective » a&o Systems and Services

a&o Systems and Services: Brand development

nickr — Wed, 21 Jul 2010 15:57:08 +0000

Two new sites – developed for a&o Systems and Services – have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look.
Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers.

You can view these new sites here at a&o Systems and a&o Services

a&o Systems and Services: Key account marketing

nickr — Wed, 21 Jul 2010 10:06:35 +0000

Kevin Flynn, General Manager at a&o Systems

Our new thought leadership piece for client a&o Systems is a departure from their usual approach.

New Systems boss Kevin Flynn wanted to challenge the audience with a more opinionated piece while introducing some key members of the team.

The opening and click through stats – so far – show that it’s working.

Click the link to read the articles in full a&oBusinessAdvantage

a&o Systems and Services: Brand development

djworth — Wed, 07 Jul 2010 14:08:21 +0000

Our work at a&o has been to slowly shift the perception of their brand.

The ideal we work towards is to maximise the distance between a&o and their competition through differentiation, while getting closer to their customers by being ever more relevant.

The company effectively into two business units so that the channel offering could promote itself independently from the direct business. To physically do this we created separate websites for the business units with separate SEO campaigns to suit.

The name could not be changed, being part of a global group. To make sense of it and increase its memorability when seen, we came up with the tagline ‘The advantage organisation.’

a&o Systems and Services: Key account marketing

djworth — Wed, 07 Jul 2010 14:06:33 +0000

a&o Systems and Services’ very important customer HP, trusts them with huge service and maintenance contracts, for example the Department of Work and Pensions’ 12,000, countrywide, self-service kiosks on a 4.5hr time-to-fix SLA.

They have difficulty in up-selling and cross-selling into the HP. The projects are large and ongoing and client contacts are wary of being sold to.

Our electronic direct mail was highly targeted and flattering. We initially chose to mail just 50 recipients, effectively turning the normal paradigm of e-shot marketing on its head.

The result is that the mailing has now spread ‘virally’ to all areas of HP and generated invitations to planning meetings on projects outside of A&O’s current remit.

’1st Objective have been instrumental in helping me turn my business around’ said Andy Davison, Marketing and Sales Director at a&o.