Archive for the ‘ICI Paints’ Category

ICI Paints: Brand advertising

July 7th, 2010 Advertising, Brand development, Corporate identity, ICI Paints

ICI Paints

ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, see as the industry’s premium quality, premium priced brand.

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