Their offering – using microwave links – brings reliability, resilience and reach to the market’s big carriers and operators like BT and Vodafone.

We commissioned illustrations of their new logo to get these messages across both internally and externally to their customers and partners.

MLL wanted to improve the entire team’s awareness of its Go-to-Market strategy and value proposition.

As part of this programme, CEO Eddie Minshull started holding monthly lunch and business briefings, where he offered pizza in exchange for new ideas and lively discussion.

Our ‘Lunch on Eddie’ printed paper plates were placed after hours on all employees’ desks to reinforce awareness of the event.

In a competitive market MLL needed exposure that would help them stand out and push back on their competition.

1st Objective created a new identity, relaunched the website and provided sales support documents and literature.

The SEO work pushed them into an enviable position with the major search engines and is now reaping the benefits of serious web enquiries.

Lead generation materials supported by telemarketing is growing revenues.

And specific channel campaigns aim to make them the wireless provider of choice with the UK’s biggest telcos.