Infiniti roadshow gets closer
We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel.
Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in the UK.
During the roadshow, there will also be daily opportunities to win lunch for two at the acclaimed Rhodes 24 restaurant , as well as goodie-bag giveaways.
From Monday 28th February to Friday 4th March, a five-car convoy of Infiniti’s flagship FX model, in stylish white and black, will be rolling out into central London’s main business districts, as well as major office sites in surrounding counties.
This will be followed up with a five-day display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.
Paul Atkinson, Managing Director of Infiniti brand partner Rymco UK Ltd, said: ‘Despite its high profile internationally, Infiniti is still a relatively new name in this country. We’re therefore very keen to introduce more people to Infiniti, and nothing speaks more highly for the brand than the cars themselves. That’s why we have asked 1st Objective to organise this series of events to let people experience the cars up close.’
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1st Objective developed a regular, weekly, electronic email, backed by a website, that grew over the weeks into a resource that dealers could draw on.
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