Getting the proposition right and bringing greater clarity and ease-of-use to their website has been key to supporting the marketing of Child Matters based in Marlow, Bucks.
Child Matters delivers educational training courses in basic life support and paediatric first aid for parents, carers, schools, children’s centres and child-care providers, ensuring standards, legislation and government guidelines are met.
Using the latest equipment – and in small groups of no more than 12 – their highly-qualified paediatric professionals ensure that individuals know what to do in an emergency. They also provide specialist nursing services to social and healthcare organisations.
Claire Street – Child Matters’ MD – had developed her own site from scratch and knew she needed help. Claire bought a block of time from 1st Objective that she then used to gain insight into how her site could be developed, copywriting to give the content a lift and consultancy to improve the online user experience.
Our customer Cliveden Conservation has over 30 years’ experience in practical and pragmatic restoration work, from historic houses, to ancient sites. And their sensitivity in dealing with owners, architects and governing bodies, means their marketing needs safe hands.
Based at Taplow in Berkshire, Cliveden Conservation asked 1st Objective to create a brand new site to hold their extensive library of case studies and showcase their range of work.
Since then we have developed a suite of hardcopy collateral by section – they have locations in Norfolk and Bristol as well as Berkshire – and by discipline –Stone, Plaster and Decorative Arts.
Our latest work promotes their survey work. The survey is the starting point for any restoration or conservation intervention. It informs decisions and provides the contextual basis for choosing the correct courses of action. Analysing the variables, and considering the alternatives takes experience, and that’s where Cliveden Conservation really adds value to their client’s own expertise.
Do you really know who’s in your car park? Buckinghamshire-based G24’s Automatic Number Plate Recognition generates a mass of daily data that can improve security, efficiency and revenue.
G24 – the parking solutions provider – believe that data is the key to unlocking the real value of car parks. They log over 7 million vehicle movements every month, and provide the data to customers in an easy-to-use format. Accessed via the web, and giving a continuous and clear picture of what’s happening in their parking facility, shopping centre managers now have an informed commentary on the impact – and opportunities – that their car park provides.
1st Objective wrote ads and advertorial for the Beaconsfield company which led with their unique StoreGuard product. StoreGuard alerts car park owners when VIPs and highly valued customers enter so they can roll-out the red carpet. Equally it lets customers know when undesirables or known criminals arrive so that security can be there to greet them!
Please click here to read more information - The Secret Life of Car Parks
If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
Turn us on!
You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
As part of recent consultancy work we have developed an end-to-end checklist for lead generation.
Starting with choosing whom to target all the way to measuring results, this list can help you see your programmes’ touchpoints in the round and most importantly, from the standpoint of your audience.
- How do you select customers or prospects from the database
- How are messages for a campaign created and made relevant for the audience
- What will you send them – or contact them with – in the first instance
- What’s the call-to-action
- Secondary messaging, contact and/or follow-up
- Where does the recipient goes next, (ie website landing page), how relevant it is and what recognition elements are used to tie the two together
- What will you ask prospects to do next, degree of difficulty/ease of engaging/fewest barriers etc
- What fulfilment is offered in return for any sign-up or commitment on their part
- Quality and content of that fulfilment ie a webinar, an offer or free trial etc
- How will you follow-up, sell through or cross-sell
- What materials the sales team will use to support that process
- What ‘further information’ resources are available to prospects to keep them ‘warm’
- How will you measure success, ROI etc
While all of this looks simple – when broken down into these elements – it only needs one weak link and all efforts to be lost and re-contacting, without realising why a campaign has been ineffective, can annoy or disaffect the audience you are trying to reach.
An added value here is that marketing and sales must work together to ensure better outcomes and that neither department can accuse the other of not pulling their weight.