Mobile handsets are no longer simply tools of communication; they are fast becoming the means by which most of us manage our lives. Extending your brand over mobile devices and services, personalised to match your target audience, is a natural step in enhancing the success of your business.

Specialist handset manufacturer PayFones deliver feature-rich hardware that’s not just big on looks and performance, but utilises the very latest mobile technologies to maximum effect. Their smartphones comprise NFC, Push-to-Talk, GPS/mapping, mobile marketing and mobile payment technology, which they then make conformable to your brand values.

They are six months ahead of the market for entry-level to mid-price NFC-enabled  smartphones and came to 1st Objective for  new brand messaging, corporate identity and website.

Three days of experiential activity, taking Infiniti cars to Broadgate Circle in the City of London, has resulted in 125 test drive requests. To put this in context, if a third of those test drives were to convert into sales, then we would be looking at over £2m in sales of new cars.

To view the campaign site click here

Day one in the five day run-up – of Infiniti’s return to Broadgate Circle – and already we’ve received 32 requests for test drives.

A combination of email marketing to a carefully chosen list – developed from our previous roadshow activity for Infiniti – outbound texts and good old-fashioned handout leaflets means that, by the time the roadshow hits the City, awareness will be high.

Get down to Broadgate Circle on 12-14 July and experience Infiniti for yourself, enter the competition to win a luxury break for two and pick up a goodie bag.

For more go to the dedicated campaign website 1st Objective created for Infiniti at  www.DriveInfiniti.co.uk

1st Objective optimises marketing for your sales objectives.

Our success with other customers is in the practical application of marketing services to ultimately support sales, adding value by creating environments where sales can flourish. You can rely on our experience, gravitas and continuous questioning of the brief to always bring you this value.

We take a consultative approach when developing and planning. This means charging you for our time and then charging a cost-plus fee on the third party services we order on your behalf. It means that we separate out the strategic elements from the deliverables and ensure that those deliverables remain competitively priced. The advantage for you is that we remain agnostic in our recommendations and get you the biggest return for your investment.

Our suppliers are established businesses that we have worked with for years.
We are open about our relationships, allowing direct access – if you wish it – to the people that work on your account on a daily basis. Reassuringly our close working relationships – and the motivations to continue our track record of success – mean that we collaborate to give even greater value – one that raises your competitive edge while improving your bottom line.

Infiniti cars were the talk of the town this week as !st Objective’s  roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing.

The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events offering residents of London and surrounding areas an exclusive chance to win ownership of the iconic FX for one month, including fuel. Entry is via the website www.driveinfiniti.co.uk or by texting ‘infiniti’ to 60070.

From 14th to 18th March, a stunning range of Infiniti models are going on display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.

All visitors will get the chance to win an FX for one month, including fuel, and there are daily prizes of lunch for two at Rhodes 24.

Enter the competition by visiting www.driveinfiniti.co.uk or text the word ‘infiniti’ to 60070.

You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info