Our messaging platform, based on innovation, reliability and security, was represented by a character called Susie. While the reason for her name was never overtly communicated outside the company, within Fujitsu Siemens Computers she became the holdfast for internal communications helping bond the newly formed company together.

Susie was made up from the last two letters of Fujitsu and the first three of Siemens. This was an in-joke that was shared among the employees of both companies, helping bring them closer together.

Stratus make fault-tolerant servers giving a minimum of 99.999% availability.

Their initial – and phenomenal growth – in sectors where zero downtime computer support is mission critical for the success of the enterprise, such as share trading and mobile telco.

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ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, see as the industry’s premium quality, premium priced brand.

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When two very different companies, Fujitsu and Siemens, formed a new one, to enter the already crowded PC market, they needed to make an impact and quickly.

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This ad was created for a Global Telco Summit and shows that the thrust of Nokia’s advertising is aimed at a young and mobile audience, even if the targets in this case are telco professionals.

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