The secret life of car parks
Do you really know who’s in your car park? Buckinghamshire-based G24’s Automatic Number Plate Recognition generates a mass of daily data that can improve security, efficiency and revenue.
G24 – the parking solutions provider – believe that data is the key to unlocking the real value of car parks. They log over 7 million vehicle movements every month, and provide the data to customers in an easy-to-use format. Accessed via the web, and giving a continuous and clear picture of what’s happening in their parking facility, shopping centre managers now have an informed commentary on the impact – and opportunities – that their car park provides.
1st Objective wrote ads and advertorial for the Beaconsfield company which led with their unique StoreGuard product. StoreGuard alerts car park owners when VIPs and highly valued customers enter so they can roll-out the red carpet. Equally it lets customers know when undesirables or known criminals arrive so that security can be there to greet them!
Please click here to read more information - The Secret Life of Car Parks
Marketing on-demand
If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
Turn us on!
You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
01628 472755
It’s only words…
One of the ways we help customers is through our copywriting skills. Early stage to mature companies use 1st Objective to deliver only the words they need for lead generation, brand messaging and internal engagement. Only words can convey your uniqueness and create differentiation for your products or services. And only words can create the urgency that prevents visitors clicking away or delaying their purchase. If you’re looking to make your online presence more impactful and persuasive, generate new business, or need to push back on your competition, talk to us.
From launching new cars to mergers between industrial giants to internal motivational speeches to scripts for sales kick-offs we’ve been there, done it and got the t-shirt.
IT
- Fujitsu Siemens Computers, national press and outdoor
- VMware, emails and events
- Symantec, emails and scripts
Automotive
- Nissan, fleet sales, dealer support and lead generation
- Infiniti, experiential events, websites etc
- Optare, bus manufacturer in Leeds, advertising
B2C
- Sky, door drops
- Visa, programmes, branding and ads
- Wickes, launch of new discount card
- Glidden, Dulux Trade, Dulux Weathershield paint, advertising
TelCo
- Nokia, launching new phones
- BT, re-branding and corporate identity and internal comms
- MLL Telecom, ads, literature, lead-gen, site etc
Building trust in Buckinghamshire
Luker Rowe – an insurance brokerage based in Amersham, Buckinghamshire – needed an advertising campaign to push their innovative new products.
We’ve just written a series of advertisements for Luker Rowe. After a comprehensive corporate identity makeover they felt it was time to make a colourful splash in their local market.
The ad campaign is now running in local newspapers, magazines and on outdoor poster sites at train stations in Bucks, Berks and Herts.
Get to know Luker Rowe at www.lukerrowe.com
Getting across the NFC message
Our new client PayFones and their C-mii handsets presented 1st Objective with a ‘nice to have’ challenge.
As front runners in the affordable NFC-enabled handset market, they have the product to match the pent-up demand. But with so much chatter in the market about the advent of Near Field Communications, how can they get cut-through and the attention their phones deserve?
‘When you talk to Chris Pay at PayFones about his C-mii range of NFC handsets it’s pretty hard not to get excited about the potential,’ says Nic Ricketts at 1st Objective.
‘He can rattle off a variety of scenarios where NFC on a mobile handset will change the way people work and buy stuff forever. Our task was to get that down to simple advertising concepts. The luxury we had was that the end-user benefits were obvious and easy to get across – whether we were talking about enterprise-based solutions or NFC in a retail environment.’
In the enterprise space, users of C-mii NFC phones are likely to include domiciliary care workers, cleaners, porters and security staff, who will have the ability to tag in and out of particular locations. This has all the obvious applications for the daily logging of time and attendance and re-tasking on the go.
And in the retail environment, there’ll be no more digging in pockets and purses for cash and cards. Shoppers buying small everyday items simply touch their C-mii mobile to an NFC reader to make instant, safe and convenient transactions.
‘What this means is that we can tell little stories in the ads,’ says Nic. ‘And this makes the ads more powerful. Instead of pointing our creative at the IT specifier or recommender we can create pull-through demand from users and top-down interest at board level.
Connect with us