We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel.

Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in the UK.

During the roadshow, there will also be daily opportunities to win lunch for two at the acclaimed Rhodes 24 restaurant , as well as goodie-bag giveaways.

From Monday 28^th February to Friday 4^th March, a five-car convoy of Infiniti’s flagship FX  model, in stylish white and black, will be rolling out into central London’s main business districts, as well as major office sites in surrounding counties.

This will be followed up with a five-day display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14^th March and Tuesday 15^th March, before moving to Canary Wharf from Wednesday 16^th March to Friday 18^th March.

Paul Atkinson, Managing Director of Infiniti brand partner Rymco UK Ltd, said: ‘Despite its high profile internationally, Infiniti is still a relatively new name in this country. We’re therefore very keen to introduce more people to Infiniti, and nothing speaks more highly for the brand than the cars themselves. That’s why we have asked 1^st Objective to organise this series of events to let people experience the cars up close.’

Having rebranded MLL we needed a vehicle to convey the intangible strengths the brand stood for.

Read the rest of this entry »

Juke, Nissan's new baby crossover

Nissan HQ used the email we developed – The Insider – to communicate with senior managers in their dealer network.

Content mix changed week-by-week, but it was the natural home for updates on upcoming product.

One of the big launches we were involved with was Juke, the baby brother to their highly successful crossover, Qashqai.

We timed dispatch of The Insider to match global embargo deadlines for release.

It meant that The Insider got the news to the guys at the sharp end first, ahead of the motoring press and showroom visitors, and went some way to reinstating the dealerships in terms of newsworthiness.

Two new sites – developed for a&o Systems and Services – have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look.
Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers.

You can view these new sites here at a&o Systems and a&o Services

Our messaging platform, based on innovation, reliability and security, was represented by a character called Susie. While the reason for her name was never overtly communicated outside the company, within Fujitsu Siemens Computers she became the holdfast for internal communications helping bond the newly formed company together.

Susie was made up from the last two letters of Fujitsu and the first three of Siemens. This was an in-joke that was shared among the employees of both companies, helping bring them closer together.