a&o Systems and Services: Brand development

Two new sites – developed for a&o Systems and Services – have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look.
Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers.

You can view these new sites here at a&o Systems and a&o Services

Fujitsu Siemens Computers: Brand development

Our messaging platform, based on innovation, reliability and security, was represented by a character called Susie. While the reason for her name was never overtly communicated outside the company, within Fujitsu Siemens Computers she became the holdfast for internal communications helping bond the newly formed company together.

Susie was made up from the last two letters of Fujitsu and the first three of Siemens. This was an in-joke that was shared among the employees of both companies, helping bring them closer together.

Vistavega Pictures: Screen identity

Our designs for digital cinema company Vistavega were great fun to do. We can’t wait to see the animated versions.

Stratus Computers: Press advertising

Stratus make fault-tolerant servers giving a minimum of 99.999% availability.

Their initial – and phenomenal growth – in sectors where zero downtime computer support is mission critical for the success of the enterprise, such as share trading and mobile telco.

ICI Paints: Brand advertising

ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, seen as the industry’s premium quality, premium priced brand.