If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
Turn us on!
You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
B2B marketing has changed virtually beyond recognition in the last 60 years, and with the pace of change accelerating Alex Blyth charts the evolution, and Nic Ricketts, director of marketing agency 1st Objective recalls just how labour- intensive it once was.
With several major product launches – such as Leaf, Nissan’s electric car, Juke, a small crossover and March, the replacement for Micra – all happening within a few months, Nissan needed a rock-solid communication programme with their 186 dealers around the UK.
1st Objective developed a regular, weekly, electronic email, backed by a website, that grew over the weeks into a resource that dealers could draw on.
It allowed Nissan to drip feed product information rather than swamp them, and to slowly raise excitement and expectation that could easily be cascaded by dealer principals to their sales teams.Read More»
Nissan HQ used the email we developed – The Insider – to communicate with senior managers in their dealer network.
Content mix changed week-by-week, but it was the natural home for updates on upcoming product.
One of the big launches we were involved with was Juke, the baby brother to their highly successful crossover, Qashqai.
We timed dispatch of The Insider to match global embargo deadlines for release.
It meant that The Insider got the news to the guys at the sharp end first, ahead of the motoring press and showroom visitors, and went some way to reinstating the dealerships in terms of newsworthiness.