Getting the proposition right and bringing greater clarity and ease-of-use to their website has been key to supporting the marketing of Child Matters based in Marlow, Bucks.
Child Matters delivers educational training courses in basic life support and paediatric first aid for parents, carers, schools, children’s centres and child-care providers, ensuring standards, legislation and government guidelines are met.
Using the latest equipment – and in small groups of no more than 12 – their highly-qualified paediatric professionals ensure that individuals know what to do in an emergency. They also provide specialist nursing services to social and healthcare organisations.
Claire Street – Child Matters’ MD – had developed her own site from scratch and knew she needed help. Claire bought a block of time from 1st Objective that she then used to gain insight into how her site could be developed, copywriting to give the content a lift and consultancy to improve the online user experience.
Our customer Cliveden Conservation has over 30 years’ experience in practical and pragmatic restoration work, from historic houses, to ancient sites. And their sensitivity in dealing with owners, architects and governing bodies, means their marketing needs safe hands.
Based at Taplow in Berkshire, Cliveden Conservation asked 1st Objective to create a brand new site to hold their extensive library of case studies and showcase their range of work.
Since then we have developed a suite of hardcopy collateral by section – they have locations in Norfolk and Bristol as well as Berkshire – and by discipline –Stone, Plaster and Decorative Arts.
Our latest work promotes their survey work. The survey is the starting point for any restoration or conservation intervention. It informs decisions and provides the contextual basis for choosing the correct courses of action. Analysing the variables, and considering the alternatives takes experience, and that’s where Cliveden Conservation really adds value to their client’s own expertise.
If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing on demand resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
Turn us on!
You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
We’re delighted to announce that – the most secure cloud storage system available – CubeITz have appointed 1st Objective to communicate their offering to the investment community.
Their system allows you to put all of your vital documents in one place and always have access to them, wherever you may be. A radical approach to extended security allows sharing and the applications and potential is massive for businesses, individuals and public sector services.
The merger, acquisition and integration process is complex and demanding. The majority of deals fail to deliver the returns and targets forecasted at the outset and even after a successful conclusion integration can be costly and fraught with risk. MA&I Ltd deliver improved outcomes for the M&A process, ensuring that deal values are assessed properly and post deal integration is effectively executed.
1st Objective provides the marketing function for the group and the clients they serve.
Marketing can make a vital contribution to any newly formed business, an area so frequently neglected during the merger or acquisition process. Marketing activity is often routinely put on hold while deals are done. It means new entities repeatedly emerge in a weaker state, with a shorter order book and facing stronger competition. We apply marketing services, a hands-on approach, that enables businesses to accelerate out of the gate, immediately engage with their audience and push back on their competition.
We deliver the following Marketing and PR services:
• Organisational structure and prioritisation of the marketing department(s) resources
• Rigorously auditing the marketing you have planned both past and present
• Market segmentation and scoring against competitors
• Review and evaluate the quality and applicability of market data
• Practical and pragmatic implementation of marketing services to grow sales
• Brand audit and message building
• Reducing duplication and creating efficiencies
As part of our process we assess and audit what you are doing and the success you have experienced, matching our findings alongside the business’ sales plan, providing a marketing health check. We build-in funding that’s ring-fenced specifically for the marketing function and pragmatically apply resources to support your sales growth.