Marketing on-demand

 

If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.

For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.

At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.

Your 1^st Objective

We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.

We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.

And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.

Turn us on!

You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?

01628 472755

 

Launching Access into the cloud

Access Group, vendors of on-premise financial software for the mid-market, knew how important it was to launch their new SaaS software successfully. Always a canny operator, Access had watched their competition warm up – what is a conservative marketplace – with  cloud offerings. When the market had reached a critical mass, they chose that right moment – and 1^st Objective – to launch theirs.

We developed an evolved version of their existing brand to create a new corporate identity that could be applied physically and online.  1^st  Objective advised on a ‘soft launch’ that would test the market and bring on-board the existing customer base. We also worked on an internal campaign to convert every member of staff into brand ambassadors.

1^st Objective have now handed the baton to Access’ incumbent agencies but continue to advise on marketing and incorporating new acquisitions into the Access group of companies.

Download our brand presentation for Access.

 

 

 

Branding: The seven ages of B2B marketing

 

B2B marketing has changed virtually beyond recognition in the last 60 years, and with the pace of change accelerating  Alex Blyth charts the evolution, and Nic Ricketts, director of marketing agency 1st Objective recalls just how labour-  intensive it once was.

 

Read the full article here.

Handset manufacturer PayFones appoint 1st Objective

Mobile handsets are no longer simply tools of communication; they are fast becoming the means by which most of us manage our lives. Extending your brand over mobile devices and services, personalised to match your target audience, is a natural step in enhancing the success of your business.

 

 

Specialist handset manufacturer PayFones deliver feature-rich hardware that’s not just big on looks and performance, but utilises the very latest mobile technologies to maximum effect. Their smartphones comprise NFC, Push-to-Talk, GPS/mapping, mobile marketing and mobile payment technology, which they then make conformable to your brand values.

 

They are six months ahead of the market for entry-level to mid-price NFC-enabled  smartphones and came to 1st Objective for  new brand messaging, corporate identity and website.

 

The best in Bucks

1st Objective’s makeover for local school Holy Trinity included a new corporate identity and materials to go with it.

 

Bucks County Council announced that the prospectus ‘This is the best that we  have seen’ and have posted it on their Governors’ forum as an example of how to do one.