Our designs for digital cinema company Vistavega were great fun to do. We can’t wait to see the animated versions.

Stratus make fault-tolerant servers giving a minimum of 99.999% availability.

Their initial – and phenomenal growth – in sectors where zero downtime computer support is mission critical for the success of the enterprise, such as share trading and mobile telco.

Our advertising raised the profile of Stratus to a wider audience and application.

ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, see as the industry’s premium quality, premium priced brand.

We produced an effective ad campaign to contractors and merchants. The campaign communicated the pragmatic qualities of the product that connected well with the no-nonsense attitude of the market; a market that demanded performance at the right price.

A strong recognition factor was achieved by exaggerating the cans’ striped livery, using it as an accent on everything from colour charts to merchant’s warehouse pallets.

The overall effect created a massive leap in sales and market share.

Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.

In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature.

1st Objective delivered all of the above in just four short weeks.

When two very different companies, Fujitsu and Siemens, formed a new one, to enter the already crowded PC market, they needed to make an impact and quickly.

With a media budget of £1.8m in the first six months, the ‘Susie’ campaign ran in the National Press and outdoor across London.

Our confident ad campaign worked hard to push product and brand, punching its weight with the likes of IBM, Dell and HP. It de-risked their entry into a fiercely competitive market, created credibility with the audience and gained immediate acquisition of share.

Our messaging platform, based on innovation, reliability and security, was represented by a character called Susie. While the reason for her name was never overtly communicated, within Fujitsu Siemens she became the holdfast for internal communications helping fuse the newly formed company together.

Our work at a&o has been to slowly shift the perception of their brand.

The ideal we work towards is to maximise the distance between a&o and their competition through differentiation, while getting closer to their customers by being ever more relevant.

The company effectively into two business units so that the channel offering could promote itself independently from the direct business. To physically do this we created separate websites for the business units with separate SEO campaigns to suit.

The name could not be changed, being part of a global group. To make sense of it and increase its memorability when seen, we came up with the tagline ‘The advantage organisation.’