ICI Paints: Brand advertising

ICI Paints bought the extensive Glidden range from the USA to combat market share leakage it was experiencing in the trade paint sector. The Glidden brand was positioned below Dulux, seen as the industry’s premium quality, premium priced brand.

Novium: Starting from scratch

Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.

Fujitsu Siemens Computers: Press advertising

When two very different companies, Fujitsu and Siemens, formed a new one, to enter the already crowded PC market, they needed to make an impact and quickly.

a&o Systems and Services: Brand development

Our work at a&o has been to slowly shift the perception of their brand.

The ideal we work towards is to maximise the distance between a&o and their competition through differentiation, while getting closer to their customers by being ever more relevant.