Marketing on-demand

 

If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.

For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.

At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.

Your 1^st Objective

We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.

We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.

And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.

Turn us on!

You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?

01628 472755

 

Need some copy?

 

Many of the smaller companies we deal with already have a good looking website; it’s the content that they need help with. Our devolved organisation lets us deliver a la carte services – like copywriting – so they can improve their message.

If someone’s going to buy something from you then at some point they’re going to have to read something. We are expert in getting the words right that will lead them on a painless visitor journey to make the decision to do so.

Talk to us about how you can improve lead generation emails and the customer experience of your website when they click through.

Call Nic Ricketts on 07768 834349.

End-to-end customer focus

 

This month we’ve been working with our client Access Group to improve the way they contact their base, looking at all stages of their contact with customers to help ensure better outcomes.

There’s a lot that can happen between eyes meeting across a dance floor and the first date. But it’s when the two parties know each other that certain assumptions can be made to the detriment of the relationship.

Access Group, who have grown to be the de facto provider of financial software to the mid-market, are introducing their on-premise base to extended business processes via the cloud.

Called aCloud these solutions integrate seamlessly with the software their customers already have installed. 1^st Objective has been looking at all the processes they employ to engage their customers and making sure that the touchpoints of emails, webinars and direct selling flow smoothly from awareness through to purchase.

 

It’s only words…

One of the ways we help customers is through our copywriting skills. Early stage to mature companies use 1^st Objective to deliver only the words they need for lead generation, brand messaging and internal engagement. Only words can convey your uniqueness and create differentiation for your products or services. And only words can create the urgency that prevents visitors clicking away or delaying their purchase. If you’re looking to make your online presence more impactful and persuasive, generate new business, or need to push back on your competition, talk to us.

 

From launching new cars to mergers between industrial giants to internal motivational speeches to scripts for sales kick-offs we’ve been there, done it and got the t-shirt.

IT

• Fujitsu Siemens Computers, national press and outdoor
• VMware, emails and events
• Symantec, emails and scripts

Automotive

• Nissan, fleet sales, dealer support and lead generation
• Infiniti, experiential events, websites etc
• Optare, bus manufacturer in Leeds, advertising

B2C

• Sky, door drops
• Visa, programmes, branding and ads
• Wickes, launch of new discount card
• Glidden, Dulux Trade, Dulux Weathershield paint, advertising

TelCo

• Nokia, launching new phones
• BT, re-branding and corporate identity and internal comms
• MLL Telecom, ads, literature, lead-gen, site etc

Branding: The seven ages of B2B marketing

 

B2B marketing has changed virtually beyond recognition in the last 60 years, and with the pace of change accelerating  Alex Blyth charts the evolution, and Nic Ricketts, director of marketing agency 1st Objective recalls just how labour-  intensive it once was.

 

Read the full article here.