Day one in the five day run-up – of Infiniti’s return to Broadgate Circle – and already we’ve received 32 requests for test drives.

A combination of email marketing to a carefully chosen list – developed from our previous roadshow activity for Infiniti – outbound texts and good old-fashioned handout leaflets means that, by the time the roadshow hits the City, awareness will be high.

Get down to Broadgate Circle on 12-14 July and experience Infiniti for yourself, enter the competition to win a luxury break for two and pick up a goodie bag.

For more go to the dedicated campaign website 1st Objective created for Infiniti at  www.DriveInfiniti.co.uk

The roadshow – which is planned to run in March this year – will feature a convoy of black and white Infiniti FX SUVs and static displays at locations in the heart of the City.

We’ll also be visiting specially selected office parks around the M25…so watch out!

This new logo win vindicates the strength of 1st Objective’s collaborative way of working. We chose to partner with experiential marketing agency Goal and Friday’s PR to create a unique and agile team.

Goal will handle the logistics of the roadshow, Friday’s the PR and social media integration while 1st Objective will run the communications, eDM and brand wrapper.

Juke, Nissan's new baby crossover

Nissan HQ used the email we developed – The Insider – to communicate with senior managers in their dealer network.

Content mix changed week-by-week, but it was the natural home for updates on upcoming product.

One of the big launches we were involved with was Juke, the baby brother to their highly successful crossover, Qashqai.

We timed dispatch of The Insider to match global embargo deadlines for release.

It meant that The Insider got the news to the guys at the sharp end first, ahead of the motoring press and showroom visitors, and went some way to reinstating the dealerships in terms of newsworthiness.

Kevin Flynn, General Manager at a&o Systems

Our new thought leadership piece for client a&o Systems is a departure from their usual approach.

New Systems boss Kevin Flynn wanted to challenge the audience with a more opinionated piece while introducing some key members of the team.

The opening and click through stats – so far – show that it’s working.

Click the link to read the articles in full a&oBusinessAdvantage

Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.

In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature.

1st Objective delivered all of the above in just four short weeks.

a&o Systems and Services’ very important customer HP, trusts them with huge service and maintenance contracts, for example the Department of Work and Pensions’ 12,000, countrywide, self-service kiosks on a 4.5hr time-to-fix SLA.

They have difficulty in up-selling and cross-selling into the HP. The projects are large and ongoing and client contacts are wary of being sold to.

Our electronic direct mail was highly targeted and flattering. We initially chose to mail just 50 recipients, effectively turning the normal paradigm of e-shot marketing on its head.

The result is that the mailing has now spread ‘virally’ to all areas of HP and generated invitations to planning meetings on projects outside of A&O’s current remit.

’1st Objective have been instrumental in helping me turn my business around’ said Andy Davison, Marketing and Sales Director at a&o.

We chose a weekly HTML email linking to a website that contained video and interactive content, a structure that was easily cascaded to sales teams, and onwardly to customers and prospects.

At the end of these first two quarters of activity Nissan has gained a closer and more trustful relationship with their dealer management, with increased morale and the start of friendly regional competition.

There is now greatly improved shared pride and enthusiasm for both brand and product at dealer level