With several major product launches – such as Leaf, Nissan’s electric car, Juke, a small crossover and March, the replacement for Micra – all happening within a few months, Nissan needed a rock-solid communication programme with their 186 dealers around the UK.

1st Objective developed a regular, weekly, electronic email, backed by a website, that grew over the weeks into a resource that dealers could draw on.

It allowed Nissan to drip feed product information rather than swamp them, and to slowly raise excitement and expectation that could easily be cascaded by dealer principals to their sales teams. Read the rest of this entry »

This division of BT supplies voice and data services to telco providers, ISPs, network operators and other parts of BT such as BT Retail.

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MLL wanted to improve the entire team’s awareness of its Go-to-Market strategy and value proposition.

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