If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
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You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
Last year 1st Objective created several highly effective experiential campaigns for the luxury car manufacturer Infiniti.
Based in the City – and in roadshows that travelled the length and breadth of Central London – the offers and data gathering was fulfilled by a bespoke website with a mobile version optimised for smartphones.
Infiniti plan to run further events in the summer but while these are still at the planning stage the strength of the online offering continues to work in the background, driving enquiries and pointing visitors to the nearest dealer outlets.
You can visit 1st Objective’s site for Infiniti here – www.driveinfiniti.com
B2B marketing has changed virtually beyond recognition in the last 60 years, and with the pace of change accelerating Alex Blyth charts the evolution, and Nic Ricketts, director of marketing agency 1st Objective recalls just how labour- intensive it once was.
Three days of experiential activity, taking Infiniti cars to Broadgate Circle in the City of London, has resulted in 125 test drive requests. To put this in context, if a third of those test drives were to convert into sales, then we would be looking at over £2m in sales of new cars.
To view the campaign site click here
Day one in the five day run-up – of Infiniti’s return to Broadgate Circle – and already we’ve received 32 requests for test drives.
A combination of email marketing to a carefully chosen list – developed from our previous roadshow activity for Infiniti – outbound texts and good old-fashioned handout leaflets means that, by the time the roadshow hits the City, awareness will be high.
Get down to Broadgate Circle on 12-14 July and experience Infiniti for yourself, enter the competition to win a luxury break for two and pick up a goodie bag.
For more go to the dedicated campaign website 1st Objective created for Infiniti at www.DriveInfiniti.co.uk