1stobjective » Lead generation

Taking Infiniti to the streets of London

nickr — Thu, 03 Mar 2011 13:02:06 +0000

Infiniti cars were the talk of the town this week as !st Objective’s roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing.

The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events offering residents of London and surrounding areas an exclusive chance to win ownership of the iconic FX for one month, including fuel. Entry is via the website www.driveinfiniti.co.uk or by texting ‘infiniti’ to 60070.

From 14th to 18th March, a stunning range of Infiniti models are going on display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.

All visitors will get the chance to win an FX for one month, including fuel, and there are daily prizes of lunch for two at Rhodes 24.

Enter the competition by visiting www.driveinfiniti.co.uk or text the word ‘infiniti’ to 60070.

You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info

a&o Systems and Services: Key account marketing

nickr — Wed, 21 Jul 2010 10:06:35 +0000

Kevin Flynn, General Manager at a&o Systems

Our new thought leadership piece for client a&o Systems is a departure from their usual approach.

New Systems boss Kevin Flynn wanted to challenge the audience with a more opinionated piece while introducing some key members of the team.

The opening and click through stats – so far – show that it’s working.

Click the link to read the articles in full a&oBusinessAdvantage

MLL Telecom: Search Engine Optimisation

djworth — Wed, 07 Jul 2010 14:15:05 +0000

In a competitive market MLL needed exposure that would help them stand out and push back on their competition.

1st Objective created a new identity, relaunched the website and provided sales support documents and literature.

The SEO work pushed them into an enviable position with the major search engines and is now reaping the benefits of serious web enquiries.

Lead generation materials supported by telemarketing is growing revenues.

And specific channel campaigns aim to make them the wireless provider of choice with the UK’s biggest telcos.

London School of Business & Finance: Collateral

djworth — Wed, 07 Jul 2010 14:10:47 +0000

1st Objective was asked to create three, new 16pp brochures for the London School of Business and Finance.

These were customer-facing tools that would clearly communicate not just course curriculum but add in some of the excitement of study in the UK to their largely Far Eastern market.

While we had to work within strict design parameters set out by their US office, our choice of imagery and layout brought a fresher more modern feeling to LSBF’s stable of literature.