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	<title>1stobjective &#187; Literature</title>
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		<title>Novium: Starting from scratch</title>
		<link>http://www.1stobjective.co.uk/2010/07/novium-starting-from-scratch/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/novium-starting-from-scratch/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:29:38 +0000</pubDate>
		<dc:creator>djworth</dc:creator>
				<category><![CDATA[Brand development]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Corporate identity]]></category>
		<category><![CDATA[Electronic Direct Mail]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[Novium]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=85</guid>
		<description><![CDATA[Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies. In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature. 1st Objective delivered all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-164" title="Novium" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/novium.jpg" alt="Novium" width="500" height="285" /></p>
<p>Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.</p>
<p><span id="more-85"></span>In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature.</p>
<p>1st Objective delivered all of the above in just four short weeks.</p>
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		<title>London School of Business &amp; Finance: Collateral</title>
		<link>http://www.1stobjective.co.uk/2010/07/london-school-of-business-finance-collateral/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/london-school-of-business-finance-collateral/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:10:47 +0000</pubDate>
		<dc:creator>djworth</dc:creator>
				<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[London School of Business & Finance]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=62</guid>
		<description><![CDATA[1st Objective was asked to create three, new 16pp brochures for the London School of Business and Finance. These were customer-facing tools that would clearly communicate not just course curriculum but add in some of the excitement of study in the UK to their largely Far Eastern market. While we had to work within strict [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-184" title="London School of Business" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/LondonSchool.jpg" alt="London School of Business" width="500" height="285" /></p>
<p>1st Objective was asked to create three, new 16pp brochures for the London School of Business and Finance.</p>
<p><span id="more-62"></span>These were customer-facing tools that would clearly communicate not just course curriculum but add in some of the excitement of study in the UK to their largely Far Eastern market.</p>
<p>While we had to work within strict design parameters set out by their US office, our choice of imagery and layout brought a fresher more modern feeling to LSBF&#8217;s stable of literature.</p>
<p><img class="alignleft size-full wp-image-185" title="London School of Business" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/LondonSchool-a.jpg" alt="London School of Business" width="225" height="300" /><img class="alignleft size-full wp-image-186" title="London School of Business" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/LondonSchool-b.jpg" alt="London School of Business" width="225" height="300" /></p>
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