Getting the proposition right and bringing greater clarity and ease-of-use to their website has been key to supporting the marketing of Child Matters based in Marlow, Bucks.
Child Matters delivers educational training courses in basic life support and paediatric first aid for parents, carers, schools, children’s centres and child-care providers, ensuring standards, legislation and government guidelines are met.
Using the latest equipment – and in small groups of no more than 12 – their highly-qualified paediatric professionals ensure that individuals know what to do in an emergency. They also provide specialist nursing services to social and healthcare organisations.
Claire Street – Child Matters’ MD – had developed her own site from scratch and knew she needed help. Claire bought a block of time from 1st Objective that she then used to gain insight into how her site could be developed, copywriting to give the content a lift and consultancy to improve the online user experience.
Our customer Cliveden Conservation has over 30 years’ experience in practical and pragmatic restoration work, from historic houses, to ancient sites. And their sensitivity in dealing with owners, architects and governing bodies, means their marketing needs safe hands.
Based at Taplow in Berkshire, Cliveden Conservation asked 1st Objective to create a brand new site to hold their extensive library of case studies and showcase their range of work.
Since then we have developed a suite of hardcopy collateral by section – they have locations in Norfolk and Bristol as well as Berkshire – and by discipline –Stone, Plaster and Decorative Arts.
Our latest work promotes their survey work. The survey is the starting point for any restoration or conservation intervention. It informs decisions and provides the contextual basis for choosing the correct courses of action. Analysing the variables, and considering the alternatives takes experience, and that’s where Cliveden Conservation really adds value to their client’s own expertise.
If you’re in a sales-led company – and you’ve taken on the role of marketing – then we could be just what you’re looking for, a marketing resource that you can just switch on or off.
For our bigger customers we supplement the work of their incumbent agencies, bringing specialist skills on a project basis.
At the other end of the scale we act as a completely outsourced marketing department, helping our customers create the brief, present at board level and develop campaigns for focused outcomes.
Your 1st Objective
We align marketing services in a way that supports your sales objectives. We are not a specialist agency and you’ll find that we deliver unbiased, agnostic advice.
We look at typical sales and how they are achieved. Then we suggest marketing services to make those sales easier, more frequent and more likely to succeed. Later we support your engagement with key accounts for repeat sales.
And beyond sales support, we look to build your brand’s value, improve engagement with customers and communicate internally to make your workplace even more productive.
Turn us on!
You can visit the website to see what we’ve achieved for others, but it’s what we can do for you that matters. Why not call us in for a chat or to talk to one of our reference customers?
Many of the smaller companies we deal with already have a good looking website; it’s the content that they need help with. Our devolved organisation lets us deliver a la carte services – like copywriting – so they can improve their message.
If someone’s going to buy something from you then at some point they’re going to have to read something. We are expert in getting the words right that will lead them on a painless visitor journey to make the decision to do so.
Talk to us about how you can improve lead generation emails and the customer experience of your website when they click through.
Call Nic Ricketts on 07768 834349.
Web Standards Project have produced a clear list of questions you should ask your web design agency – and what good answers should look like – so you can hold your own when they start to get technical.
We often get asked to build websites for small businesses, for many it is their first attempt at a professional internet presence which means they have to take a leap of faith with us. As part of the quote we try to advise as best we can. This is sometimes a compromise between giving our customers the confidence they need to appoint us and overwhelming them with detail, which in itself can raise more questions than the concerns we’re trying to allay.
So we’re grateful to Web Standards Project for creating this unbiased, agnostic and interactive resource of 10 telling questions you should ask your web design company. There’s a glossary of web terms and a further reading list too.
It’s highly informative and – even if you’re totally web savvy – a useful checklist, letting us get quickly down to the business objectives of your new site.