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	<title>1stobjective &#187; Web design</title>
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	<link>http://www.1stobjective.co.uk</link>
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		<title>Taking Infiniti to the streets of London</title>
		<link>http://www.1stobjective.co.uk/2011/03/catch-us-if-you-can-infiniti-take-to-the-streets-of-london/</link>
		<comments>http://www.1stobjective.co.uk/2011/03/catch-us-if-you-can-infiniti-take-to-the-streets-of-london/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 13:02:06 +0000</pubDate>
		<dc:creator>nickr</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Experiential events]]></category>
		<category><![CDATA[Infiniti]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=420</guid>
		<description><![CDATA[Infiniti cars were the talk of the town this week as !st Objective&#8217;s  roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing. The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.1stobjective.co.uk/wp-content/uploads/2011/03/image.php_2.jpg"><img class="alignleft size-full wp-image-424" title="image.php" src="http://www.1stobjective.co.uk/wp-content/uploads/2011/03/image.php_2.jpg" alt="" width="300" height="181" /></a>Infiniti cars were the talk of the town this week as !st Objective&#8217;s  roadshow took to  the streets of London amid excitement over the luxury brand’s new F1  partnership with Red Bull Racing.</p>
<p>The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events  offering residents of London and surrounding areas an exclusive chance  to win ownership of the iconic FX for one month, including fuel. Entry  is via the website <a title="Goes to website of: www.driveinfiniti.co.uk" href="http://www.driveinfiniti.co.uk/" target="_blank">www.driveinfiniti.co.uk</a> or by texting ‘infiniti’ to 60070.</p>
<p>From 14th to 18th March, a stunning range of Infiniti models are going  on display in the City of London. Drive Infiniti will be at Broadgate  Circle on Monday 14th March and Tuesday 15th March, before moving to  Canary Wharf from Wednesday 16th March to Friday 18th March.</p>
<p>All visitors will get the chance to win an FX for one month, including  fuel, and there are daily prizes of lunch for two at Rhodes 24.</p>
<p>Enter the competition by visiting <a title="Goes to website of: www.driveinfiniti.co.uk" href="http://www.driveinfiniti.co.uk/" target="_blank">www.driveinfiniti.co.uk</a> or text the word ‘infiniti’ to 60070.</p>
<p>You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at <a title="Goes to website of: www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info" href="http://www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info" target="_blank">www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info</a></p>
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		<title>Infiniti roadshow gets closer</title>
		<link>http://www.1stobjective.co.uk/2011/02/infiniti-roadshow-gets-closer/</link>
		<comments>http://www.1stobjective.co.uk/2011/02/infiniti-roadshow-gets-closer/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 16:52:31 +0000</pubDate>
		<dc:creator>nickr</dc:creator>
				<category><![CDATA[Brand development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Experiential events]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=412</guid>
		<description><![CDATA[We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel. Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.1stobjective.co.uk/wp-content/uploads/2011/02/Roadshow-montage-2.jpg"><img class="alignleft size-thumbnail wp-image-414" title="Roadshow-montage (2)" src="http://www.1stobjective.co.uk/wp-content/uploads/2011/02/Roadshow-montage-2-150x150.jpg" alt="" width="150" height="150" /></a>We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel.</p>
<p>Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in the UK.</p>
<p>During the roadshow, there will also be daily opportunities to win lunch for two at the acclaimed Rhodes 24 restaurant , as well as goodie-bag giveaways.</p>
<p>From <strong>Monday 28<sup>th</sup> February</strong> to <strong>Friday 4<sup>th</sup> March</strong>, a five-car convoy of Infiniti’s flagship FX  model, in stylish white and black, will be rolling out into central London’s main business districts, as well as major office sites in surrounding counties.</p>
<p>This will be followed up with a five-day display in the City of London. Drive Infiniti will be at Broadgate   Circle on <strong>Monday 14<sup>th</sup> March</strong> and <strong>Tuesday 15<sup>th</sup> March</strong>, before moving to Canary  Wharf from <strong>Wednesday 16<sup>th</sup> March</strong> <strong>to Friday 18<sup>th</sup> March</strong>.</p>
<p>Paul Atkinson, Managing Director of Infiniti brand partner Rymco UK Ltd, said: ‘Despite its high profile internationally, Infiniti is still a relatively new name in this country. We’re therefore very keen to introduce more people to Infiniti, and nothing speaks more highly for the brand than the cars themselves. That’s why we have asked 1<sup>st</sup> Objective to organise this series of events to let people experience the cars up close.’</p>
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		<title>a&amp;o Systems and Services: Brand development</title>
		<link>http://www.1stobjective.co.uk/2010/07/ao-systems-and-services-brand-development-2/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/ao-systems-and-services-brand-development-2/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:57:08 +0000</pubDate>
		<dc:creator>nickr</dc:creator>
				<category><![CDATA[Brand development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[a&o Systems and Services]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=257</guid>
		<description><![CDATA[Two new sites &#8211; developed for a&#38;o Systems and Services &#8211; have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look. Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers. You can view these new sites [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///C:/DOCUME%7E1/Owner/LOCALS%7E1/Temp/moz-screenshot.png" alt="" /><a href="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/large-Disposal-Services1.jpg"><img class="alignleft size-thumbnail wp-image-259" title="large-Disposal-Services" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/large-Disposal-Services1-150x150.jpg" alt="" width="150" height="150" /></a>Two new sites &#8211; developed for a&amp;o Systems and Services &#8211; have enabled them to split their offering to different audiences, while maintaining a corportate similarity in look.<br />
Clean use of graphics and dynamic photography has raised their online profile to match the serious quality levels they offer customers.</p>
<p>You can view these new sites here at <a href="http://systems.aogroup.co.uk">a&amp;o Systems</a> and <a href="http://services.aogroup.co.uk">a&amp;o Services</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Novium: Starting from scratch</title>
		<link>http://www.1stobjective.co.uk/2010/07/novium-starting-from-scratch/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/novium-starting-from-scratch/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:29:38 +0000</pubDate>
		<dc:creator>djworth</dc:creator>
				<category><![CDATA[Brand development]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Corporate identity]]></category>
		<category><![CDATA[Electronic Direct Mail]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[Novium]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=85</guid>
		<description><![CDATA[Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies. In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature. 1st Objective delivered all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-164" title="Novium" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/novium.jpg" alt="Novium" width="500" height="285" /></p>
<p>Novium was a start-up in the field of asset management discovery, tracking and management software. Their solution saves corporations millions in unused licences and hardware usage efficiencies.</p>
<p><span id="more-85"></span>In terms of marketing materials they were at Year Zero and needed a corporate identity, product naming, a new website and downloadable product literature.</p>
<p>1st Objective delivered all of the above in just four short weeks.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MLL Telecom: Search Engine Optimisation</title>
		<link>http://www.1stobjective.co.uk/2010/07/mll-telecom-search-engine-optimisation/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/mll-telecom-search-engine-optimisation/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:15:05 +0000</pubDate>
		<dc:creator>djworth</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[MLL Telecom]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=70</guid>
		<description><![CDATA[In a competitive market MLL needed exposure that would help them stand out and push back on their competition. 1st Objective created a new identity, relaunched the website and provided sales support documents and literature. The SEO work pushed them into an enviable position with the major search engines and is now reaping the benefits [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-162" title="MLL website design" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/mll-siteDesgin1.jpg" alt="MLL website design" width="500" height="285" /></p>
<p>In a competitive market MLL needed exposure that would help them stand out and push back on their competition.</p>
<p>1st Objective created a new identity, relaunched the website and provided sales support documents and literature.</p>
<p><span id="more-70"></span>The SEO work pushed them into an enviable position with the major search engines and is now reaping the benefits of serious web enquiries.</p>
<p><img class="alignleft size-thumbnail wp-image-125" title="MLL Telecom" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/mll-seo-150x150.jpg" alt="MLL Telecom" width="150" height="150" />Lead generation materials supported by telemarketing is growing revenues.</p>
<p>And specific channel campaigns aim to make them the wireless provider of choice with the UK&#8217;s biggest telcos.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>a&amp;o Systems and Services: Brand development</title>
		<link>http://www.1stobjective.co.uk/2010/07/ao-systems-and-services-brand-development/</link>
		<comments>http://www.1stobjective.co.uk/2010/07/ao-systems-and-services-brand-development/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:08:21 +0000</pubDate>
		<dc:creator>djworth</dc:creator>
				<category><![CDATA[Brand development]]></category>
		<category><![CDATA[Corporate identity]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[a&o Systems and Services]]></category>

		<guid isPermaLink="false">http://www.1stobjective.co.uk/?p=58</guid>
		<description><![CDATA[Our work at a&#38;o has been to slowly shift the perception of their brand. The ideal we work towards is to maximise the distance between a&#38;o and their competition through differentiation, while getting closer to their customers by being ever more relevant. The company effectively into two business units so that the channel offering could [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-207" title="a&amp;o brand development" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/ao-brand-e.jpg" alt="a&amp;o brand development" width="500" height="255" /></p>
<p>Our work at a&amp;o has been to slowly shift the perception of their brand.</p>
<p>The ideal we work towards is to maximise the distance between a&amp;o and their competition through differentiation, while getting closer to their customers by being ever more relevant.</p>
<p><span id="more-58"></span>The company effectively into two business units so that the channel offering could promote itself independently from the direct business. To physically do this we created separate websites for the business units with separate SEO campaigns to suit.</p>
<p>The name could not be changed, being part of a global group. To make sense of it and increase its memorability when seen, we came up with the tagline &#8216;The advantage organisation.&#8217;</p>
<p><img class="alignnone size-full wp-image-206" title="a&amp;o brand development" src="http://www.1stobjective.co.uk/wp-content/uploads/2010/07/ao-brand-d.jpg" alt="a&amp;o brand development" width="500" height="105" /></p>
]]></content:encoded>
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