1st Objective’s makeover for local school Holy Trinity included a new corporate identity and materials to go with it.

Bucks County Council announced that the prospectus ‘This is the best that we  have seen’ and have posted it on their Governors’ forum as an example of how to do one.

Every day of our City tour we’ll be giving away the chance to win a superb lunch for two at Michelin-starred Rhodes 24.

Get down to Broadgate Circle on Monday, 14 March or Tuesday, 15 March and Canary Wharf on Wednesday, 16 March, Thursday, 17 March or Friday, 18 March.

Visit www.DriveInfiniti.co.uk for more details and terms and conditions.

Our roadshow for Infiniti is only 5 days old but already a big hit.

Here are the numbers so far…

559 text entries of which 56% then entered the competition via a mobile device on the dedicated mobile optimised website. 1157 unique visitors to DriveInfiniti.co.uk since launch. 620 competition entries to win an FX – with fuel – for a month. 9,250 leaflets individually handed out. 15 strong leads made through street teams. 5 days of rolling roadshow in Central London. 4 business parks pre-sold and visited. 675,000 (conservative est.) rolling roadshow reach. 17,350 (est.) office park reach. 85% target consumers reached. 56 followers on Twitter including leading motor journalist Andy Enright, Infiniti UK, TrendLuxury and Tiny F1 etc Daily news postings have been re-Tweeted by these making the total audience in the thousands. 565 downloads of the press release….phew!

Nic Ricketts

Our success with other customers is in the practical application of marketing services to ultimately support sales, adding value by creating environments where sales can flourish. You can rely on our experience, gravitas and continuous questioning of the brief to always bring you this value.

We take a consultative approach when developing and planning. This means charging you for our time and then charging a cost-plus fee on the third party services we order on your behalf. It means that we separate out the strategic elements from the deliverables and ensure that those deliverables remain competitively priced. The advantage for you is that we remain agnostic in our  recommendations and get you the biggest return for your investment.

Our suppliers are established businesses that we have worked with for years.
We are open about our relationships, allowing direct access – if you wish it – to the people that work on your account on a daily basis. Reassuringly our close working relationships – and the motivations to continue our track record of success – mean that we collaborate to give even greater value – one that raises your competitive edge while improving your bottom line.

With several major product launches – such as Leaf, Nissan’s electric car, Juke, a small crossover and March, the replacement for Micra – all happening within a few months, Nissan needed a rock-solid communication programme with their 186 dealers around the UK.

1st Objective developed a regular, weekly, electronic email, backed by a website, that grew over the weeks into a resource that dealers could draw on.

It allowed Nissan to drip feed product information rather than swamp them, and to slowly raise excitement and expectation that could easily be cascaded by dealer principals to their sales teams. Read the rest of this entry »