July 7th, 2010 | Advertising, Brand development, Corporate identity, Fujitsu Siemens
When two very different companies, Fujitsu and Siemens, formed a new one, to enter the already crowded PC market, they needed to make an impact and quickly.
July 7th, 2010 | BackgroundChecking.com, Brand development
Start-up to successful company sale and zero to £1.8m turnover in just three years, on a restricted budget, no problem!
July 7th, 2010 | BT Wholesale, Brand development, Employee engagement
This division of BT supplies voice and data services to telco providers, ISPs, network operators and other parts of BT such as BT Retail.
July 7th, 2010 | Employee engagement, MLL Telecom
MLL wanted to improve the entire team’s awareness of its Go-to-Market strategy and value proposition.
July 7th, 2010 | Channel marketing, Lead generation, MLL Telecom, Search engine optimisation, Web design
In a competitive market MLL needed exposure that would help them stand out and push back on their competition.
1st Objective created a new identity, relaunched the website and provided sales support documents and literature.
July 7th, 2010 | Advertising, Nokia
This ad was created for a Global Telco Summit and shows that the thrust of Nokia’s advertising is aimed at a young and mobile audience, even if the targets in this case are telco professionals.
July 7th, 2010 | Lead generation, Literature, London School of Business & Finance
1st Objective was asked to create three, new 16pp brochures for the London School of Business and Finance.
July 7th, 2010 | Brand development, Corporate identity, Web design, a&o Systems and Services
Our work at a&o has been to slowly shift the perception of their brand.
The ideal we work towards is to maximise the distance between a&o and their competition through differentiation, while getting closer to their customers by being ever more relevant.
July 7th, 2010 | Electronic Direct Mail, Key account marketing, a&o Systems and Services
a&o Systems and Services’ very important customer HP, trusts them with huge service and maintenance contracts, for example the Department of Work and Pensions’ 12,000, countrywide, self-service kiosks on a 4.5hr time-to-fix SLA.
July 7th, 2010 | Channel marketing, Electronic Direct Mail, Nissan
1st Objective have just completed the first six months of a communication project for Nissan’s 186 franchised dealers. This meant the establishment of an outbound communications channel for greater collaboration between NMGB and its distribution channel.
“1st Objective rapidly became part of the management team, helping shape our strategy and deliver on the MBO. Their contribution was outstanding.”
Steve Bailey, Managing Director, Asyst
a&o Systems and Services 
BT Wholesale 
London School of Business & Finance 
MLL Telecom 
Nissan 
Nokia 
