Every day of our City tour we’ll be giving away the chance to win a superb lunch for two at Michelin-starred Rhodes 24.

Get down to Broadgate Circle on Monday, 14 March or Tuesday, 15 March and Canary Wharf on Wednesday, 16 March, Thursday, 17 March or Friday, 18 March.

Visit www.DriveInfiniti.co.uk for more details and terms and conditions.

Our roadshow for Infiniti is only 5 days old but already a big hit.

Here are the numbers so far…

559 text entries of which 56% then entered the competition via a mobile device on the dedicated mobile optimised website. 1157 unique visitors to DriveInfiniti.co.uk since launch. 620 competition entries to win an FX – with fuel – for a month. 9,250 leaflets individually handed out. 15 strong leads made through street teams. 5 days of rolling roadshow in Central London. 4 business parks pre-sold and visited. 675,000 (conservative est.) rolling roadshow reach. 17,350 (est.) office park reach. 85% target consumers reached. 56 followers on Twitter including leading motor journalist Andy Enright, Infiniti UK, TrendLuxury and Tiny F1 etc Daily news postings have been re-Tweeted by these making the total audience in the thousands. 565 downloads of the press release….phew!

Infiniti cars were the talk of the town this week as !st Objective’s  roadshow took to the streets of London amid excitement over the luxury brand’s new F1 partnership with Red Bull Racing.

The capital was treated to a close look at the latest Infiniti range as a procession of five FX cars streamed through the city. It was the first phase of Drive Infiniti, a unique series of events offering residents of London and surrounding areas an exclusive chance to win ownership of the iconic FX for one month, including fuel. Entry is via the website www.driveinfiniti.co.uk or by texting ‘infiniti’ to 60070.

From 14th to 18th March, a stunning range of Infiniti models are going on display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14th March and Tuesday 15th March, before moving to Canary Wharf from Wednesday 16th March to Friday 18th March.

All visitors will get the chance to win an FX for one month, including fuel, and there are daily prizes of lunch for two at Rhodes 24.

Enter the competition by visiting www.driveinfiniti.co.uk or text the word ‘infiniti’ to 60070.

You can also follow the progress of the roadshow live on twitter at twitter.com/driveinfiniti and on Facebook at www.facebook.com/pages/Drive-Infiniti/181300071908419?v=info

We’re taking Infiniti cars around London with an unprecedented roadshow giving passers by an exclusive chance to win ownership of an Infiniti FX for one month, including fuel.

Drive Infiniti comprises a series of events designed to let discerning drivers get up close and personal with one of the most talked-about new car brands in the UK.

During the roadshow, there will also be daily opportunities to win lunch for two at the acclaimed Rhodes 24 restaurant , as well as goodie-bag giveaways.

From Monday 28^th February to Friday 4^th March, a five-car convoy of Infiniti’s flagship FX  model, in stylish white and black, will be rolling out into central London’s main business districts, as well as major office sites in surrounding counties.

This will be followed up with a five-day display in the City of London. Drive Infiniti will be at Broadgate Circle on Monday 14^th March and Tuesday 15^th March, before moving to Canary Wharf from Wednesday 16^th March to Friday 18^th March.

Paul Atkinson, Managing Director of Infiniti brand partner Rymco UK Ltd, said: ‘Despite its high profile internationally, Infiniti is still a relatively new name in this country. We’re therefore very keen to introduce more people to Infiniti, and nothing speaks more highly for the brand than the cars themselves. That’s why we have asked 1^st Objective to organise this series of events to let people experience the cars up close.’

Infiniti are fairly new to the UK market and already are making waves with their stunning product line-up.

The roadshow – which is planned to run in March this year – will feature a convoy of black and white Infiniti FX SUVs and static displays at locations in the heart of the City.

We’ll also be visiting specially selected office parks around the M25…so watch out!

This new logo win vindicates the strength of 1st Objective’s collaborative way of working. We chose to partner with experiential marketing agency Goal and Friday’s PR to create a unique and agile team.

Goal will handle the logistics of the roadshow, Friday’s the PR and social media integration while 1st Objective will run the communications, eDM and brand wrapper.